Bluegrass Karting & Events: Our New Name & Logo

Bluegrass Karting & Events - indoor fun louisville ky

By: Justin Lewis

Dear Friends,

We’ve had an awesome 6 years in business as Bluegrass Indoor Karting, which has only motivated us to keep growing, evolving, and serving at our best. We’ve developed some aggressive goals for the next 2 years, and we are kicking it all off with a new company name!

 

Bluegrass Karting & Events - indoor fun louisville ky

 

Back when we opened in 2011, I followed in step with other indoor tracks and candidly named my new business after our hometown pride followed by the main attraction: “Bluegrass Indoor Karting.” The term “indoor karting” was meant to differentiate between not just an indoor vs. outdoor attraction, but also an indoor vs. outdoor experience. As backward as it may seem, faster karts typically operate indoors while the slower karts operate at your standard outdoor family entertainment centers.

For over 6 years, we’ve tried balancing our adult customers and youth customers, seasoned racers and novice drivers, walk-in customers and corporate events. We’ve catered to men, moms, bosses, and kids. We’ve tried being everything to everyone. In the end, I think we did a pretty great job, but I also think we suffered a little by trying to be too many things to too many people.

In our constant quest to be the best at what we do while making Louisville a better place to live, work, and play, we have decided to narrow our focus and increase our offerings. We are currently exploring the addition of FASTER karts, a major renovation to our corporate meeting space at our existing location, and adding a second location in the Louisville area. In addition to that, proposals are being submitted to develop an indoor and outdoor karting complex with other high-adrenaline attractions! In order for us to do all of these things, we need a name that doesn’t limit us and truly communicates what we do best.

And so…. Welcome to Bluegrass Karting & Events.

Bluegrass Karting & Events - indoor fun louisville ky

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